By Sue Stoney, The Message Crafter If you are a business owner, as I am, your email lists consist of a variety of contacts. My own lists revealed these types of email contacts: Clients (some do what I do; some don’t) Prospective clients Other business communicators (expertise similar to mine; specialty may be different) Business…
Begin with the End in Mind: Email Do’s and Don’ts Marketing Taught Me
By Sue Stoney, the Message Crafter We all use email in and out of the workplace and have our pet peeves about how it is used poorly. So, I was tempted to see what the rules of etiquette could teach us about this subject. But I realized that direct marketers have more to teach us…