By Alan Rosenspan of alanrosenspan.com* A recent study at Harvard University revealed a startling fact – people like to talk about themselves. Shocking, isn’t it? Not just at parties. Some surveys report that over 80% of all dialogue on Facebook and other social media sites is just that. People broadcasting “all me, all the time.”…
Begin with the End in Mind: Email Do’s and Don’ts Marketing Taught Me
By Sue Stoney, the Message Crafter We all use email in and out of the workplace and have our pet peeves about how it is used poorly. So, I was tempted to see what the rules of etiquette could teach us about this subject. But I realized that direct marketers have more to teach us…